The work place today is becoming more and more competitive and as a jobseeker it can be increasingly difficult to stand out from the crowd.
Ways in which you can do so is by building your personal brand - i.e. who you are, what you can offer and why an employer should choose you over others?
There are many ways you can build your personal brand - you just need to know how to do it and how to do it effectively. That's what we are here for - we don't just offer multilingual jobs abroad we also provide a great number of other services and one is to be here for you and help you grow your multilingual career and your now your personal brand.
First of all, what exactly is a Personal Brand?
Personal Branding when you get right down to it is the overall marketing of you and your skills and experiences - Think about a popular brand that you might follow on social media - you know all about them, you know what it is they can offer and how good they are at doing it. Without their extensive branding you wouldn't even know who they are.
Personal Branding takes a leaf out of their books really and it allows you to get out there in the eye of recruiters and employers and it's what we are going to help you with today. Many are unaware that personal brand starts to develop quote early on - for those who may have studied abroad instead of working abroad - Your international experience while studying is highly desirable.
Without further ado here are our 5 top tips for building your personal brand.
Your CV & Keywords:
In order to stand out you will need to tailor your CV- Like we said in our Keywords blog - you will need to read a number of language job descriptions - pulling specific Keywords from them - you will be able to spot them fairly easily. Add them to your CV so they fit in seamlessly. By doing this along with the other CV basics - it will be easier for Recruiters and Employers to find you on multilingual Job Boards and here with us. Not forgetting that your CV will also look more attractive and be more relevant so it becomes more attractive and draws the reader in.
Everybody Google's - When you look to apply for a language job, don't you Google them and see what they are all about? Well so do employers and recruiters when they are looking to grow and add to their team. Wouldn't you want what pop's up in a Google search to be something that can help you get that language job abroad? What you need to do is to make sure you have an up to date LinkedIn profile (remembering to add Keywords that you want to be found for).
Privacy Settings - To stay in control on what others can find about you online - it might be wise to check your privacy settings on certain online profiles - i.e. your Facebook, Twitter (if it's not a professional one) etc. You don't want a future employer to see pictures of Saturday night's party now do you? - Come on your personal Brand is at risk
Keeping Up to Date:
While looking for a language job abroad it's important to keep up to date with the goings on of that within your industry - follow influencers on LinkedIn, read blogs and articles about the latest updates etc. Doing so and sharing what you are reading show recruiters that you are a highly motivated multilingual jobseeker. It not only helps you keep your skills fresh but it also shows employers and recruiters that you are actively engaged and it may help them find you for language jobs based on your shares of these articles. - Building your personal brand gets easier and easier!
A great way to be found is by having your own website or possibly a blog website where you can publish your own ideas and opinions on the industry you work or are looking to work in (again you are constantly building your own persoanl brand) - you can share your experiences and build a following. Of course if you don't have one - all is not lost - LinkedIn allows you to publish posts and you can use specific tags to help people find you and what they are looking for at the same time. Publishing relevant information on your industry helps you build a certain bit of authority and you may even become an influencer yourself. Now who wouldn't want you on their team?
Networking - Both Online & Offline:
Networking - it may not be your favourite thing in the world but it does work and you can do it both online and offline. When working online you can connect with recruiters and current employers of companies you want to work for, follow companies and more - connecting with them and starting up conversations build a foundation, they will see your updates of your shares of articles or your publishing of your very own blogs and you never know you might just receive an email or that all important call.
When networking offline - you will need to go to events, conferences and social meet and greets - it wouldn't hurt to bring along some printed off CV's and some business cards. This is a chance to make a lasting first impression so always dress to impress and go in armed. Brush up on the latest events in that industry and have them ready for some good conversation starters. Bring a small notepad and pen - take notes, names and conact details if you can and ask people if you can connect with them on LinkedIn.
There you have it the 5 top tips for Building your Personal Brand - Something everyone should do to try and stay on top of the competition - let us know how you get on and don't forget to follow us on and connect with our recruiters on LinkedIn too. Talk to you soon.