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Attracting German speakers to Ireland - A comparative View

Attracting German speakers to Ireland - A comparitive View

Recruitment is an ever changing, ever evolving industry. Those who work within it need to be able to adapt and strategize around those changes. 
With almost 10 years in the business, Careertrotter likes to keep up to date on all factors that surround international multilingual recruitment. 
This is why we have surveyed international candidates such as Dutch and German speakers more and more over the years. 

In our research we have focussed on Ireland, what is has that attracts the highly sought after multilingual speakers, how the quality of life and career opportunities help towards retaining A+ talent, how they search for German-speaking jobs online and the ultimate decision factors they take on board when it comes to deciding between Employer A and Employer B. 

Ireland’s long-running plan to become the Global Tech Hub is fast coming to fruition if it hasn’t already. Along with the lower and more attractive corporation tax, Brexit has opened doors for multilingual speakers such as German speakers to find Ireland more attractive than ever before. 

With this in mind, it is important to us and our clients to find out just how we can attract multilingual speakers such as Germans to our positions here in Ireland and over the last 2 years, we have been able to monitor the subtle yet interesting changes in how German speaking candidates operate. 


Taking into account the main advantages and disadvantages of living and working in Ireland, there are small differences in advantages. The chance to improve their English skills and overall career opportunities/career progression is in the top 5. 

Unfortunately, when it comes to the disadvantages they are hard fixed in the mind of the German speakers and haven't changed over 2 years

For the optimists in the audience, we have a standing 3 out of 5 stars on the Quality of Life here in Ireland. Optimistically, it hasn’t dropped however, it hasn’t increased either. 
On an even brighter note, when it came to grading Ireland on the possible Career Opportunities open to German speakers we have seen an increase from 3 Stars in 2016 to 4 stars in 2018 (a slight but subtle happy nod to the lower corporation tax)

Something we find extremely interesting is how German speakers have changed their behaviour with regards to how they search for jobs and how they have found jobs. 

We can see with regards to recruitment agencies and candidates searching for jobs directly on company websites, there was a significant drop. Searching on Social Media channels, job boards and being referred by a current employer so a positive rise.

However, when we compare these results to how these candidates actually found their job in Ireland, we can see that recruitment agencies are the resounding winner, followed by going direct to recruitment agencies and getting the job via an internal referral. 


Last but by no means least, we wanted to look at the main 5 deciding factors that they take into account when choosing one company over another.