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Marketing Interview Questions

Marketing Interview Questions

Have an interview for a marketing job abroad? Congrats!

Be careful not to waste such a great opportunity – go in armed and ready, thanks to Careertrotter.

Careertrotter has great experience in finding the best candidates for highly sought after langauge jobs abroad, and you can trust us when we say we know a thing or two about recruiting and interview questions
No one gets the job without any preparation these days, especially those in the marketing industry, as some of their interview questions can be a bit tough. As well as having previous marketing experience the interviewer is looking for a well-rounded person. 
At Careertrotter, we know the idea of interviews can be a bit daunting but if you are interested in a marketing job in Germany, Ireland, Great Britain or Malta, we have created a number of possible interview questions that you may be faced with in your next interview for a marketing job abroad. 

Such questions would include the likes of: 

What's the difference between marketing and selling?

Tell me a bit about your personal brand? (talking about yourself, check out personal Inteview questions)

  • What is the difference between the Online and the Offline Marketing?
  • Talk to me about above and below the fold 
  • What is your previous marketing experience? What were your targets? 
  • What Blogs do you follow? 
  • What Social Media would you use for this business and why? 
  • What is the difference between the web and social media marketing? 
  • What is Content Marketing
  • What would be your strategy to create ad copies? 
  • What do you know about SEO? 
  • What is the difference between the “On-Page” and “Off-Page” optimisation? 
  • How would you describe “White Hat” and “Black Hat” SEO? 
  • What were the last changes in Google Algorithms? 
  • What tools would you use to track your rankings? 
  • What is PR (as an SEO term)? 
  • What is a backlink and what would you need it for? 
  • What is PPC? 
  • Talk about your experience with Google advertising campaigns. 
  • How would you improve your quality index? 
  • What were your previous marketing targets? Did you reach them? If yes how? 
  • How are you with working on a marketing campaign under a budget?

Can you answer these interview questions comfortably, without long pauses and the odd ‘’ehh’’ and ‘’umm’’? 
If not, it’s not the end of the world, give us a call and we'll see what we can do.

Careertrotter recommends: As these questions can be a little tricky, we recommend taking a little more time, prepare yourself and plan out your answers so that you show all of your key strengths. Put those marketing skills to the test and work on marketing your very own skills for that great marketing job abroad. 


The majority of these questions are competency based so follow our GOLDEN RULE: You should always give an example, whether the interviewer asked for one or not. When in doubt give an example. The reason for this being, the employer wants to see how you have previously handled such a situation, so now is your time to shine, show them what you’ve got.

Worried about making the move for work abroad? Check out our Success Stories and calm those nerves.